SEO used to be pretty simple. Now it has become a game of cat and mouse, whereby the proprietors of the search engines are constantly trying to stay ahead of the would-be optimizers. Staying current in this effort requires a great deal of trial and error and a mindful approach to the use of content. Too little and your site is passed up, its relevance unrealized. Too much and you give the appearance being spammy and trying a little too hard to get noticed. The sweet spot lies in simply being honest about your purpose and providing content in justification of that purpose. How that is accomplished requires a thorough understanding of what picture the AI of the search engine is composing of your site. We work diligently to keep current with the trends of SEO so that your site will have every advantage when it comes to accessibility on the web.